Wealth today isn’t built the way it used to be. Forget factories and real estate—those were the assets of the past. Now, the most valuable products in the modern economy aren’t physical at all—they’re ideas. Knowledge, systems, and insights are the new currency driving massive impact and income.
Serial entrepreneur Daniel Priestley captures this shift in his book 24 Assets, where he explains how intellectual property—your unique expertise and the frameworks you create—has become the most powerful and scalable form of wealth.
This is great news if you’re a healthcare professional. Your expertise is an asset. And if you can turn that expertise into a product—something people can buy and use without you being personally involved every time—you’ve just made your work scalable. You’re no longer bound by how many hours you can see patients/clients in a day.
There are two particularly useful kinds of products here: digital products and productized services.
Digital Products
A digital product is anything you can sell without being directly involved every time someone buys it. Online courses, e-books, memberships—these are all digital products. They take effort to create upfront, but once they exist, they can be sold over and over at almost no additional cost.
This has a huge advantage: digital products don’t sleep. An online course you make once can be helping someone in Australia while you’re asleep in Chicago. An e-book can be downloaded in the middle of the night and start changing someone’s life before you even wake up.
For healthcare professionals, digital products are especially powerful. You’re taking what you already know and packaging it into something that can reach thousands of people without you having to be there in person.
Productized Services
A productized service is still a service—it involves your time—but it’s more standardized. Think coaching programs, group workshops, or mastermind groupswith a clear structure and price.
The advantage here is efficiency. Instead of tailoring every engagement from scratch, you create a defined offering with a repeatable process. This makes your service more scalable and more valuable.
For example, a 12-week health coaching program with set modules and weekly group calls is a productized service. It’s more scalable than one-off consultations because you’re guiding multiple people through the same journey at the same time in the same way.
Why This Matters
The shift from services to products changes everything. Traditional healthcare is almost always a one-to-one service model: a patient, a provider, an hour of care. But when you turn your expertise into products—whether digital or productized—you break out of those constraints.
You can help more people. You can reach beyond your geographical area. You can make money.
But most importantly, you can create something lasting. A well-designed product amplifies your impact. And in healthcare, that means changing more lives.
Where to Start - The 5 Core Products
There are a few core products that work especially well for healthcare entrepreneurs:
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A Thought Leadership Book: This is where you put your unique insights into a format that can travel far and open doors. Books establish authority and reach people on a deeper level.
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An Online Course: This is one of the most scalable digital products. A well-structured course can educate thousands without any additional work after you’ve made it.
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An Online Subscription Service: Think membership communities or ongoing education platforms. Recurring revenue, consistent value.
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A Coaching Program: High-touch, high-value. This is where your expertise has direct impact through guided transformation.
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A Mastermind Group: Curated peer-to-peer learning for professionals who want to grow together. High cost, high impact.
The Path to $1M
If you do this right, the numbers start to add up fast. Imagine these four income streams:
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Subscription Service: 1,000 members at $29/month = $348,000/year
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Online Course: 100 students/month at $297 = $356,400/year
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Coaching Program: 30 participants at $500/month = $180,000/year
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Mastermind Group: 12 members at $10,000/year = $120,000/year
That’s over $1M annually. It’s not quick or easy, but it’s possible. And it starts by turning your expertise into something that can scale.
The hardest part is the beginning. Pick one product. Start small. Focus on creating something genuinely useful. If you keep at it, you’ll not only build a business—you’ll change lives, including your own.
Next steps
If you want to learn how to turn your healthcare expertise into digital products and services then check out our own products at https://www.clinicallywealthy.com/product-list
Whenever you're ready, there are 3 ways I can help you:
1. The Clinically Wealthy Academy: A 5-week, self-paced, online video course, teaching you how to transform your healthcare expertise into a thriving online business using our proven Clinically Wealthy 5 P Framework (10+ hours of video lectures!) (Limited offer: 50% sale now on)
2. The Clinically Wealthy Manual: Read the official Clinically Wealthy book by author Tim Woods. 80,000 words of actionable strategy, providing step-by-step playbooks to help you monetize your expertise online. (Limited offer: 50% sale now on)
3. The Clinically Wealthy Foundations Series: Watch the free 4-day video series teaching you how to escape the time-for-money trap, turn your healthcare expertise into high value digital products, and leverage powerful marketing tactics to attract your ideal clients on autopilot.
